When to Use The JTBD Handbook
Cramming it to pull out anything you haven’t seen before.
Flipping through it a few minutes before you conduct an interview to review the basics.
Using it to think through who to interview when starting a project.
Handing it to a colleague to quickly bring them up-to- speed on JTBD so they can be your interview partner.
Take a sneak peak inside
The book is full of graphics to help explain important concepts, as well as give a visual aspect to JTBD.
Such important topics include:
- Force Diagrams
- JTBD Timeline
- Interview Process